Email Copywriting Tips and Strategies
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Day 21 – Plain Sight
Surprisingly, it took 21 tries before a coffee brand landed on this challenge. Coffee has been a staple in my daily life, so I assumed these caffeine people would’ve targeted their ads towards someone like me. Anyway. Today’s brand is Plain Sight. They sell coffee beans, they do workshops, they…
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The Secret Sauce to Pulling Your Market into Your World
Today I woke up with a message from Aeriel. “LUMABAS NA SI CLYRA” … My brain went, “Who??” Five seconds later… Oh. Right. The baby. His brother’s baby. … … Oh shyt. Lumabas na si Clyra. CLYRA! A whole new human just entered the world! 🥳 And that’s the miracle…
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Your business isn’t growing because all you do is ‘hope marketing’
A while back, I read this sad rant from a biz owner that perfectly illustrated one of the biggest annoyances of biz owners lacking sales and marketing chops. Here’s the recap: They own a clothing line that’s been running for 7 years. Yes, the sales are there, but they always…
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Not another ‘be polarizing’ sermon.
My Facebook feed has never been more divided because of Charlie Kirk’s passing. There are the Christians, men of Jesus, mourning from afar for their fallen brother. Then there are the folks who love to remind the Christians that the dude held stances that would make even Jesus raise an…
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Forget “Hook Formulas.” Ask This Question Instead to Hit The Money Shot.
There’s this old viral video of trolley bag salesmen at a department store somewhere going full WWE over a single customer. The customer? A mom and her 10-year-old daughter. And when I say WWE… I mean real WWE-style throwdown. One guy literally lays his trolley bag on the ground and…
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This is why your funny videos aren’t making you money!
If you’ve been browsing social media lately (of course you have, you potato), chances are, you’ve seen a handful of businesses trying desperately to be funny. (Just like that potato joke I made) From small cafes borrowing punchlines from other cafes, to marketers creating skits they saw from other marketers.…
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How I’ll Use Email Marketing to Make a Small Business in a Saturated Market Profitable
I wanna make a real-life case study of how my email copy chops work on a small business… so I’ll co-found a cookie biz in Manila. Here’s the story: My girlfriend started a cookie biz during the pandemic (but was also put to a halt after the series of lockdowns).…
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Day 20: Akbay
Ah, I’m back. Let’s go nudging. Today’s brand is something I’ve been seeing a lot– on screen and in the wild. Akbay sells these unique 3-way bags with a minimalistic design. You’ve probably seen one of their bags worn by the guy in front of you on the escalator, and…