Email Copywriting Tips and Strategies
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Want More Bookings? Write Emails People Actually Enjoy Reading
Most emails are boring. Here’s how to make your emails fun, magnetic, and impossible to ignore—while driving more sales.
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Email Marketing Works Strikingly Well for Local Fitness Studios and Hobby Shops in the Philippines (If You Don’t Suck at It)
Email marketing in the Philippines is far from dead. Here’s why local businesses still win big with emails customers actually read.
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Customer Remarketing Isn’t About Tools and Platforms… It’s About Messaging.
Most businesses obsess over tools for customer remarketing. The truth? Success comes down to a completely separate thing.
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Email Marketing Tips for Filipino Passion-Driven Biz Owners
People love to say freelancers and business owners have “full control of their time.” Nope. Lies! Well, at least for me. Since I started freelancing, building a biz, and taking care of my mama, just going out feels like a mission. And being in the Philippines during the rainy season?…
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The Dream Barber Effect: How to Lead Customers Who Don’t Know What They Want
A while back, I was on the hunt for a ‘dream barber.’ Someone I could fully trust with my hair. Yup. I could be a little obsessive when it comes to this. Don’t care much about how I dress. Don’t care what shoes I wear. Don’t care about perfumes and…
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A copywriting technique taught by knuckleheads on the day of protest
Yesterday was the day of protest against corruption. Unfortunately (or maybe fortunately), I wasn’t out on the streets to fight alongside my people. I’m sick, and I don’t wanna jumpstart a new strain of virus by getting down and dirty with the crowd. So I spent the whole day watching…
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Why AI Can’t Replace Authentic Expression in Marketing or Protest
Being a marketer and copywriter, AI topics on my newsfeed aren’t new. Gurus and wannabes have been drooling over this. “WHOA! This is a game changer, man!” And it’s been like that for what— 2-3 years now? But recently, I’ve seen people toying with AI outside the marketing realm. Yesterday, I…
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The Motivation You Need to Step Up Your Marketing Game
My mama was watching the Senate hearing earlier. You know, the show about our country’s guilty pleasure… corruption. She’s been tuning in to these for the past few weeks, like everyone else. Which means I’ve been forced to see those sEnaToRsz for the past few weeks like everyone else. And…