Email Copywriting Tips and Strategies
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Show me that dawg in you.
I’m dog-sitting at Aeriel’s as I write this. Been doing this gig for 3 years, and let’s just say, I’m pretty good at it. These normally rowdy beasts do nothing but sleep on my watch. It even got to a point where it’s been hours since they stood up, so…
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Why Your Email Marketing Strategy Is as Bland as Protein Milk
Aeriel, my girlfriend, has been cutting her coffee intake lately. Yes. I didn’t know that’s something a person can do… Kidding. I think she mentioned it’s for health reasons? I honestly forgot why. But it’s been weeks since she started this, so it would be a little awkward to ask…
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Why Offer-Led Positioning Works (and How Game Night Proved It)
A little fact about me that you may or may not care about: I play board games. It’s my chosen hobby. Something I’d quickly jot down when you ask me to fill out the ‘What do you do for fun?’ question in your slambook. Heck, I even created a newsletter…
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So much potential for fun, wasted…
When I was working in real estate as a ‘Property Specialist’ (aka: agent), the thing I hated the most was manning duties. Manning duties were simple. We had booths and showrooms, and every agent was scheduled to man them. We had to spend almost the whole day finding leads and…
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Why Positioning Isn’t Just Strategy — It’s a Philosophy.
Yesterday, I was walking around the mall when I saw this famous cookie brand’s kiosk. I stopped, stayed in one corner, then observed the store like a deranged PI with nothing better to do. They really nailed the location of their stall. Foot traffic was strong. And they were right…
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Our out-worldly plan to make people eat cookies
I was talking to a friend the other day about the cookie biz we’re building. The first thing he asked me? “Saan yan? Sabihan mo ako para makadaan kami ng gf ko?” And that’s fair. That’s how most people still think. Building a food biz (or any business in general)…
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How to Build Loyal Customers With Email Marketing (The ‘Suki’ Effect)
Yesterday, I was talking to my cousin, and then out of nowhere, she said, “Ay wait lang. Andyan na si Edgar.” She grabbed her wallet and rushed outside like a kid chasing mamang taho. See, Edgar is our butcher. A mobile butcher. He’s one of those who brings the wet…
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An author, the Church, and a Japanese walked into a bar…
Okay, there’s no punchline here. Peace. 😅 But let me tell you this… A book that everyone and their mother seems to have read is Atomic Habits by James Clear. And rightly so. The book dives deep into practical tips on how to build systems that form good habits while…