A little fact about me that you may or may not care about: I play board games.
It’s my chosen hobby.
Something I’d quickly jot down when you ask me to fill out the ‘What do you do for fun?’ question in your slambook.
Heck, I even created a newsletter about it a few years ago.
That’s how obsessed I was.
But like any other hobby, it can be hard to maintain.
And what sucks even more is that you need other people to really experience the high.
If you’re the “board game ambassador” among your friends?
You always have to play it cool. You can’t just geek out and get giddy talking about the hobby.
Just because you’re head over heels for it doesn’t mean they are too.
So, if you wanna sell a game night?
You gotta be a real salesman.
How you offer the idea matters.
If you’re talking to fellow gamers — or at least people who get the same thrill — a simple “Hey, let’s play tomorrow!” will do.
If you’re talking to casuals, remind them of their favorite gateway game and tell them you’ll show them something similar… but better.
And for non-gamers? Sell them the drinks and the food. Make it sound like a fun bonding night for the group.
See what I did there? You gotta craft the right offer for the right people.
They won’t bite unless you bait them with something that makes them drool like a bulldog.
And this — weirdly enough — taught me one of the most powerful lessons in marketing.
See, there are plenty of marketing nuggets to dig here.
One obvious one is crafting your offer.
This is another way to position your business.
Tweak your offer, and you control how people perceive you.
You can dress it up as the fast solution, the budget-friendly option, the battle-tested aid, the risk-free bet, the premium choice…
…or mix and match to create something entirely your own.
This should already solidify your brand’s positioning.
But if you really want the spotlight?
There’s something that you should add to your offer that will make your audience weak in the knees.
It’s not something that directly solves their problem, but it turns your offer into a delicious bait that lures in the perfect customers.
Think of it as a secret sauce you marinate your offer in for a long, long time.
I talked about it in Campaign Test Drive.
If you want to get the sauce, go here and join the simulation: