My mama was watching the Senate hearing earlier.
You know, the show about our country’s guilty pleasure… corruption.
She’s been tuning in to these for the past few weeks, like everyone else.
Which means I’ve been forced to see those sEnaToRsz for the past few weeks like everyone else.
And every time they open their mouths, I can’t help but ask myself (and the universe),
“Bat ba nandyan pa din yan?”
You know the ones I’m talking about.
Seriously. Why?
Imagine… industries have risen and collapsed, the internet rewired our brains multiple ways to Sunday, AI rose to fame, and worst, lives have been lost and taken…
But somehow these pigs still have their VIP parking at the Senate.
(plus a couple new friends in the recent election)
Whatta joke.
🤪
Now here’s another uncomfortable truth.
Love them or kyll them? Those clowns are there because they did something right.
Not necessarily for the country… for themselves.
They knew how to stick around. How to keep getting picked.
Honestly, I don’t get it — at all. But best believe, that’s what’s been happening.
🤷
And here’s where my brain jumps straight to marketing (my happy place).
These seNatoRsz are just like a certain kind of ad.
You know?
The kind that stick around… People remember them… And then they get a lot of,
“Deym, nice ad”
“Oh, catchy!”
“HAHAHA solid”
But most of the time, that’s just it.
Cool… but useless.
And that’s a problem.
Because appreciation does not always equal results.
If your ad only makes people clap for your creativity, uniqueness, congrats!
You’ve made art.
And art is good.
But art doesn’t necessarily make people pull out their wallets.
And maybe you can find your business in that trap.
Someone told you to chase applause… When you should be chasing desire.
Because the ad that wins isn’t the one that gets remembered.
It’s the one that gets people inspired, or educated, or entertained… and then makes them lean in and go:
“Yup. Need that. Take my money.”
That IS the job.
Move people and, at the same time, make them move.
Otherwise? Your ads are like the seNaToRsz.
Hanging around, getting the claps, but never moving the needle.
ALTHOUGH…
Let’s be real…
Err…
How do I say this…
Okay..
The sEnAtoRsz may be a few steps ahead of you. Maybe miles.
Because even when they float around or freak around…
The besterds ALWAYS get their payday.
(And more.)
If that does not make you wanna step up your game, I don’t know what will.
So it’s time to do your marketing right. Let the rest of the world go on about their foolish gimmicks and ‘hope marketing.’
It’s time you get paid.
Here’s a good place to start: https://johnrillemanalo.com/