A while back, I was on the hunt for a ‘dream barber.’
Someone I could fully trust with my hair.
Yup. I could be a little obsessive when it comes to this.
Don’t care much about how I dress. Don’t care what shoes I wear. Don’t care about perfumes and watches.
But when we’re talking about how my hair looks?
I could be as picky as a spoiled nepo baby.
(At least back then.)
That’s when I found this barber in Mendiola.
I sat on his chair like a nervous virgin.
“So, what kind of haircut are we doing today?” he asked.
“Uhh… I want it brushed on the side, and just long enough so the waves still show.”
That was the closest I could get to explaining the haircut I wanted.
For me, that’s perfectly clear.
But still…
8 out of 10 times, I’d walk out of the shop looking like Humpty Dumpty after a great fall.
I never knew if the problem was me, my hair, or if the clippers were just too freakin’ loud for the barber to hear me properly. 🤷
But this dude was different.
See, showing a picture for reference wasn’t a thing back then. You just gotta trust your barber– and your ability to explain what you wanted.
That’s why when he answered me with:
“Oh, kinda like Jericho Rosales, right?”
😲
I saw the skies open.
Finally.
FI-NA-LLY.
Someone gets me.
That’s exactly what I had in mind.
I wanna stand up from the chair to give my man a brotherly hug.
From that moment, even though he was on the pricey side for me back then? I knew I’d gladly sacrifice one meal a week just to let him cut my hair every month.
And here’s the funny part…
I still didn’t get the exact haircut I had imagined.
Only this time, I understood why.
He explained that I’d never quite get the look I wanted because—surprise, surprise—my fallen Humpty Dumpty head shape (and hair type) just didn’t fit the style.
And honestly, what he gave me looked good.
Maybe even better than the one I wanted.
Moral of the story?
When you market your biz, you could be the ‘dream barber,’ and I would be your customer.
See, the dude positioned himself as the leader…
Someone who guided me to the best option.
Because really, most of the time, customers don’t actually know what they want.
They think they do. But when a leader lets them see the bigger picture, and it makes perfect sense?
They follow.
Because at the end of the day, we’re all looking for someone we can trust.
And when you manage to show that
- You understand them
- You can solve their problem, and most importantly,
- You can give them a new perspective that changes their status quo…
You become the kind of leader they’ll follow.
But here’s the catch…
You have to transform that kind of sales message smoothly and effectively for it to work.
Let me show you how I do it here: https://johnrillemanalo.com/campaign-test-drive/