That Mission: Impossible bit I’m doing is catching up to me. 

No, not because I find it cringey or corny now. I STILL LOVE IT. 

I was genuinely grinning ear to ear when I wrote it.

It’s catching up to me because I’m so not used to writing formal and serious letters. 

You see, that serious, robotic mission brief is a hard call back to one of the greatest movie franchises ever. Tom Cruise always gets these messages delivered in a stiff voice and hard facts in MI.

I’m not one for writing those.

I want my words written with full personality. 

And no, filling your marketing materials with puns or even profanities isn’t “writing with personality”. 

That’s just “writing lazy”.

And on the other hand, writing ‘formal’ doesn’t necessarily mean it’s lacking personality.

I mean, there’s this judge who full-on delivered her court order by dropping sick rhymes.

Yes! The judge is pseudo-rapping!

Google it. It’s awesome.

And you know why she did that?

Because the trial is a legal battle between Eminem (Tha Rap God) and his childhood bully turned rapper wannabe.

In short, yes, the case revolves around hip-hop music. So in the most formal way she can, she wrote the verdict that the people who will listen can easily connect with.

That’s personality. Creativity. Human. 

When words feel alive and know exactly who they’re for, they don’t just convey a message… They forge relationships. 

And those relationships? That’s where trust and loyalty are born. 

This is the kind of connection I live to create with my words, and it’s precisely what I want to help you craft for your brand.

So, instead of the old playbook of just dropping ‘value bombs’ of facts and freebies, we’ll use genuine personality to build that know, like, and trust factor.

Anyway, I think there are only a few emails left, so just go back to your inbox after this. The next email should be there by now.

Johnrille

P.S. Here’s a piece of her order so you don’t have to Google the judge right now.

“Mr. Bailey complains that his rep is trash
So he’s seeking compensation in the form of cash
Bailey thinks he’s entitled to some monetary gain
Because Eminem used his name in vain….“

“… Any reasonable person could clearly see
That the lyrics could only be hyperbole
It is therefore this Court’s ultimate position
That Eminem is entitled to summary disposition.”