Ah, I’m back. Let’s go nudging. Today’s brand is something I’ve been seeing a lot– on screen and in the wild.
Akbay sells these unique 3-way bags with a minimalistic design. You’ve probably seen one of their bags worn by the guy in front of you on the escalator, and you thought,
“hey what bag is he wearing”.
I sure have. Couple times already. They’re really eye-catching.
Now onto their brand. They’re proudly local and I like that.
I also like what they do on social media. They do the funny skit stuff like everyone, but they’re not just using every joke and bits that are out there. They still have unique takes on their humor.
But what caught my attention is that they’re telling their story. The CEO’s story. Yes, they do funny stuff, but Akbay has a lot of heart at its core. I think this is the type of biz where the founders are still involved in the marketing side. Really great job.
Then I looked at their online shop.
Aw man, the heart and humor weren’t there… Especially on the product descriptions.
Poor product descriptions. You can always hear them scream, “What about me??”
So I guess that’s what I’ll try to do here.
The Axis Multi-Way Bag
“Look at me. Yes, yes, me. Do I look familiar?
Yeah… You know I do… We go wayyyy back dude! Look at the shape, the curve at the top. Ako to! The one you always carry on your back before. Hope you don’t blame me for the back pains. But hey, I’ve gotten better! This time, I’ve got your back.”
This is Axis. Our take on the classic backpack design!
He took his time to get better. He’s built like a tank (as usual), able to carry whatever you need for the day. But he always felt guilty for those back pains he might’ve given you before.
Back then, he knew he should be more versatile. Well, he is now– such a lovable stand-up guy.
Whenever your back needs a break, he’d transform into anything that makes you comfortable. Just look at the pictures!
The Profile:
Mileage: Rain or shine, Axis can come with you to keep everything you have safe and dry. And inside? He’s tougher. You could bring your laptop, books, notebook, tumbler, as long as he can keep them in, he won’t easily tear up just because the load is heavy.
Sexiness: Oh, when the name is Axis, you already know he’s got the goods that match up to yours. Simple but classy. Fresh but familiar. And that suede leather he got going on? That fuzzy, velvety elegance? It’s the icing on the bottom. Really, the kind of dude you can take anywhere and you know he won’t mess with your aura… He’ll expand it.
Ride-or-die material: Axis says it best. “I’ve got your back”. No need to stress out finding pens, keys, coins, IDs– he got it organized. He also got extra pockets on the side ready for your place-and-pull stuff. Definitely a trusted friend who gives you space. Priceless.
The heart: Axis had a lot of help to be the buddy that you need. He’s crafted by the hands that have been doing the art of bag making for 12 years. Every stitch, every fabric that was hemmed to perfection, was proudly done by Pilipino artists and makers. He didn’t want to be better just to keep up with the trends; he became a multi-way bag because you deserve a precious and timeless piece that’s always ready to give you a warm Akbay. Kaya, tara…
Original copy (at the time of revamp):
Overall: I liked this one. Akbay already has a nice voice and vision, and they also know how to be fun and relatable. So I also gave their product the same stuff. I (literally) gave it a voice and surrounded it with a fun, relatable vibe with a lot of heart. (Although I admit using Tagalog here is a lot better for a more solid branding. They use Tagalog on social media).
Yes, I didn’t put the measurements and the specific materials, but that could easily be added at the bottom of this product description.
What I did was to focus on making the bag more valuable.
The big idea I used here is that the classic backpack we’ve all known and love wanted to be better for its owner.
See, there’s a story. And a story adds value to anything. When a customer looks the product on your online shop, this is the nudge that you need. It’s now a conversation between the customer and the product. It’s not all about “do I need this product” anymore. It’s now more like “Is this the one I should buy?”
And when you speak to the customer like this, then you’ll stand out like a 7-footer in a Quezon City crossroad.
But of course, this will work better if your brand already has a voice and vision.
If you do, and you think your products or sales message needs to adapt that voice and vision? Click this:
