I honestly thought this was going to be my Day 1. I’ve been seeing this brand for weeks (hooray for effective ad targeting), so I expected them to be the first ad that pops out of my feed.
Anyway, I consider Bumi and Ashe as one of those passion-driven businesses. They offer different kinds of workshops—pottery, silver clay, and rug tufting.
When I first saw their ad, I instantly saw the brand’s fun, laid-back energy. And I think that’s mainly based on their music choices and ad creatives. Their words, on the other hand, I didn’t see much personality.
They’re leaning more towards the laid-back tone than the fun one, which is very interesting for me. I kept thinking, how do I make someone feel excited with a laid-back tone?
I don’t know. We’ll see.
They already have a really clear copy of their descriptions, so maybe I’d add some small tweaks to make them better (at least for me.)
Wheel Throwing 101 📍Cubao studio
The ‘101’ says it all. Whether you’re hunting for a new hobby or you’re doing this for fun with friends and fam, you have to go through this like everyone else.
This is a foundational workshop for wheel throwing — a technique to shape ceramics using a potter’s wheel.
That means here, you’ll meet Mr. Wheel, your partner in this pottery journey.
Yes, he could be challenging at first. But that’s what makes this worth it. Working well with him will help you make your best piece.
So here’s the goal. After this 3-hour session, you should walk out of the studio knowing:
- How to prepare your clay and your body position.
- How to center, open and pull a wall, and make a vessel.
These are your foundational skills.
But the best thing that you’ll get out of this?
A piece that you created yourself. Your version of art.
So… if you’re a beginner who doesn’t have prior experience with the potter’s wheel and you want your hands to get dirty with clay for the first time?
Or… if you’ve met Mr. Wheel before but didn’t get along well?
Then join our Wheel Throwing 101 here at Cubao.
Details you need to know:
- This is a 3-hour in-person session
- We’ll provide the potter’s wheel
- We’ll provide the Fundamentals syllabus
- You’ll use 1.5 kg of stoneware clay
- We will fire your pieces for free
- We can coat your piece with a glassy layer to make it more majestic (and usable)
- All pottery tools are available for use in the studio
- If you mess up the 1.5 kg? It’s okay. It’s unlimited clay
(click here to see the original copy)
Overall: Not bad. I feel like I’ve added the personality that’s been missing from the brand. I also didn’t change their tone and voice. The clarity is still there. The most obvious addition for me is ‘Mr. Wheel.’ and I honestly, I think it’s a risk… but I love it. Mr. Wheel balances the fun and laid-back voice that I think Bumi and Ashe brand is giving.
I could have taken more risks and inserted more “word painting” in here, but I think mentioning “your version of art” is already a nice pull to let them picture what’s in it for them on this workshop.
Total time spent writing: 46 mins. Pretty fast. But that’s mainly because I’ve been seeing their ads for weeks. So, I think my advertising brain cells have been secretly drafting messages. I don’t know, I think that’s what happens when you wanna ‘get good’ at something. If you want to try how good these brain cells are, let them write your product descriptions.
