Day 12. I have enough days to create a parody of the 12 Days of Christmas. Nice.
But of course I wouldn’t do that. I’ll talk about this next brand instead: Wheyl.
This is another brand that I willingly gave my money to. They’re a fitness nutrition company selling supplements like whey protein and creatine. Their products are REALLY good.
Their creatine? Made me feel like Superman.
Anyway, they have this “reliable bartender” voice. It’s like you can talk to them all day, and they’ll hook you up with awesome people because they’re helpful and everybody trusts them. Unique for a fitness supplement brand.
Wheyl’s copy is already good. If I were to revamp this, I need a pretty substantial market research to guide me. But as usual, I won’t do that unless they’re a client. So, I think I’ll just go with my guts here and switch things up a bit for a stronger product description.
JUST whey protein
Up to 23g of protein on every flavorful scoop?
That’s what made JUST Whey Protein:
✅ the game-changer
✅ the whey protein that puts fun in eating better
✅ the bestseller that started it all!
it represents Wheyl’s ultimate mission: make nutrition the most enjoyable part of your fitness journey — whoever you are, wherever you may be 🐋
Our secret? make it all about the essentials.
- High-quality protein – we use whey protein concentrate. This means, on every 30g of JUST, you get up to 23g of protein. That’s over 70% of pure protein. No spiking. No mystery blends. We focused on giving you the best fuel for muscle recovery, strength, and endurance.
- Stevia – we wanted to create the best, so we use only the best. This naturally sweetens every sip without the extra calories or sugar spike — delivering clean, guilt-free enjoyment that keeps you 100% on the safe side.
- Natural flavor extracts – we want your journey to be as enjoyable as possible. These flavors bring out the bold, delicious identity of your protein powder. Not over-processed, all natural. The result?
15 flavor bombs your taste buds will write home about:
🍫 Salted Chocolate – rich chocolate with a salty touch
🍃 Naked White – pure, simple, and unflavored
🍈 Melon Milk – refreshing melon meets creamy whey
🍮 Clean Caramel – guilt-free caramel goodness
🍓 Double Berry – a fruity duo of berries
☕ Mocha Java – smooth mocha with arabica coffee
🍌 Nutty Banana – peanut butter and banana bliss
🍵 Mighty Matcha – premium matcha with protein power
🍂 Brown Boba – toasted caramel meets black tea
🌬 Mint Chip – cool mint with rich chocolate
🍌🍮 Banana Toffee – banana and caramel harmony
🍠 Ube Milk – sweet, creamy purple yam delight
🍂 Cinnamon Spice – warm and cozy holiday vibes
🍓 Strawberry Milk – sweet strawberries meet creamy milk
🥑 Avocado Ice – smooth, nutty, and milky avocado
This is JUST Wheyl Protein — solid, clean, fun.
(click here to see the original copy)
Overall: Not bad. Again, this is one of those brands that already has good copy. What I did here was just some small tweaks. From what I observed — and I’m sorta nitpicking here — they can be too vague. I thought they needed words that the customer would instantly understand.
For example, “whey protein concentrate” is an important factor when choosing whey protein. Straightening out what that means emphasizes the strength of the product. Same goes for describing the other key ingredients.
Total time spent writing: 51 minutes. Quite long for a single product. Well, that’s because I was watching game 7 of the NBA finals on the side. My bad.
What helped me here, tho, is that I am their market. That helped me add and highlight stuff that their typical customers would look for when they land on the product page. In this case, what they’re probably looking for is how much protein is on every scoop (23g of protein), and what makes it unique (flavors). So I put those details on top.
It’s very simple and subtle, but small tweaks matter. So, if there’s anything that needs some smart tweaking on your biz? Tell me all about it.
