Sometimes I see rants like these online:
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We tried remarketing to existing customers manually through text and Messenger. However, it’s not been as successful as I hoped it would be.
It was also extremely time-consuming, which is not something I wanted to push over to our admin. We’re currently looking for a tool that lets you send mass texts. I think we can hit our ₱1M a month goal if we have the right tools.
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Love it.
It’s one of those good problems for biz owners.
They already know that the real game comes after you get the sale.
It’s all about the Lifetime Value of the customers. And when a business knows that, they’re on the right track…
… Unless they got stuck picking the “tool” to make it possible.
Which I hope is not the case for the rant-er above.
Because here’s my take…
Just pick any broadcasting tool that fits your niche.
Automation is easy today anyway. You can send your messages on whatever platform with all the tools these SaaS companies are making.
And most of them are good.
(But with my obvious personal bias, the best bang for your buck is still email.)
So again, you shouldn’t be stuck with that problem.
Because the most important thing to think about in this stage is your messaging.
What are you gonna say to your audience? How do you bring them back without sounding desperate? How do you stack more sales without burning them out?
Most biz owners answer those questions like this:
- Newsletter full of random updates nobody asked for.
- Occasional flash sale that trains customers to wait for discounts.
- And if they’re feeling fancy… a holiday greeting card email with “Wishing you and your family a Merry Christmas.”
(Which is sweet. But sweet won’t always get you to that 1M a month)
Meanwhile…
The businesses that get it right?
They send emails that feel like conversations. They sneak into your head and make you click the link before you realize what happened.
Or at least they make your customers think about you FOR DAYS.
So yes, it’s all about the messaging.
And because most people never get to feel what good messaging actually does, they keep thinking the answer is “better tools.”
So I built something called the Campaign Test Drive.
It’s a 5-day simulation (with time hops) that puts you in the customer’s seat.
You’ll see exactly how sales emails should unfold, how they create curiosity, tension, desire, clicks.
And it’s free.
More details here: https://johnrillemanalo.com/campaign-test-drive/