Author: Johnrille Manalo

Today, I’m talking about the COBB Grill. They make this awesome portable outdoor cooker. Great for camps, hikes, the beach, and just the great outdoors. So yep. Something that I probably wouldn’t buy…

I mean, I’ve only camped once. And it’s not even called camping, I believe it was glamping.

Anyway, from what I saw on their website, COBB has this parent-ish type of voice. They’re like a seasoned ranger who loves talking about their experiences and expertise to the new campers.

Oh, and I wanna emphasize ‘on their website.’ Because when I looked into it, the website’s voice is talking like a brand, but the Facebook page is talking like a social media manager. I’m not saying it’s a bad thing. Just saying that I’d use their website voice.

So okay, without research, I’m gonna rely on my glamping experience here.

Here’s my take on the awesome Cobb Grill Charcoal.

Overall: Meh. I have so many ideas for this one. But since I’m just relying on my limited glamping experience, I haven’t really made a cohesive and sticky idea. Although I think I still managed to bring a ‘Seasoned Ranger’ personality. She’s not just selling you a grill; she sells you the peace of mind it brings based on experience. 

Time spent writing: 56 mins. I could’ve taken more time planning the execution. Similar to The Splat Room, I got too caught up imagining lunch when I described the grilled chicken and pork. I got hungry. Anyway, maybe next time, we’ll have lunch together while talking about our next project… Too aggressive? Okay, then let’s take it one step at a time.

I honestly thought this was going to be my Day 1. I’ve been seeing this brand for weeks (hooray for effective ad targeting), so I expected them to be the first ad that pops out of my feed. 

Anyway, I consider Bumi and Ashe as one of those passion-driven businesses. They offer different kinds of workshops—pottery, silver clay, and rug tufting.

When I first saw their ad, I instantly saw the brand’s fun, laid-back energy. And I think that’s mainly based on their music choices and ad creatives. Their words, on the other hand, I didn’t see much personality. 

They’re leaning more towards the laid-back tone than the fun one, which is very interesting for me. I kept thinking, how do I make someone feel excited with a laid-back tone?

I don’t know. We’ll see.

They already have a really clear copy of their descriptions, so maybe I’d add some small tweaks to make them better (at least for me.) 

Wheel Throwing 101 📍Cubao studio

The ‘101’ says it all. Whether you’re hunting for a new hobby or you’re doing this for fun with friends and fam, you have to go through this like everyone else.

This is a foundational workshop for wheel throwing — a technique to shape ceramics using a potter’s wheel.

That means here, you’ll meet Mr. Wheel, your partner in this pottery journey. 

Yes, he could be challenging at first. But that’s what makes this worth it. Working well with him will help you make your best piece.

So here’s the goal. After this 3-hour session, you should walk out of the studio knowing:

• How to prepare your clay and your body position.
• How to center, open and pull a wall, and make a vessel.

These are your foundational skills.

But the best thing that you’ll get out of this? 

A piece that you created yourself. Your version of art.

So… if you’re a beginner who doesn’t have prior experience with the potter’s wheel and you want your hands to get dirty with clay for the first time?

Or… if you’ve met Mr. Wheel before but didn’t get along well?

Then join our Wheel Throwing 101 here at Cubao.

Book your preferred schedule here

Details you need to know:

• This is a 3-hour in-person session
• We’ll provide the potter’s wheel
• We’ll provide the Fundamentals syllabus 
• You’ll use 1.5 kg of stoneware clay
• We will fire your pieces for free 
• We can coat your piece with a glassy layer to make it more majestic (and usable)
• All pottery tools are available for use in the studio
• If you mess up the 1.5 kg? It’s okay. It’s unlimited clay

Book your preferred schedule here

(click here to see the original copy)

Original copy:

Overall: Not bad. I feel like I’ve added the personality that’s been missing from the brand. I also didn’t change their tone and voice. The clarity is still there. The most obvious addition for me is ‘Mr. Wheel.’ and I honestly, I think it’s a risk… but I love it. Mr. Wheel balances the fun and laid-back voice that I think Bumi and Ashe brand is giving. 

I could have taken more risks and inserted more “word painting” in here, but I think mentioning “your version of art” is already a nice pull to let them picture what’s in it for them on this workshop.

Total time spent writing: 46 mins. Pretty fast. But that’s mainly because I’ve been seeing their ads for weeks. So, I think my advertising brain cells have been secretly drafting messages. I don’t know, I think that’s what happens when you wanna ‘get good’ at something. If you want to try how good these brain cells are, let them write your product descriptions.

Day 1. It didn’t take long for an ad to show up on my feed.

First on our list is The Splat Room—an entertainment space for carefree and trying to be carefree people. They literally want you to make a mess with paints. This is not a place for the Monica Gellers. 

Anyway, they already have a fun, exciting, Blue’s Clues type of voice (which I love), so my copy brain is itching to splat creative juices to this… ahh! I have to. It’s right there. 

They have multiple offers from solo tickets, duos, to big groups. I think I’m gonna go with the date night ticket (duos) and the party pack.

Splat room for two

Warning: Not for first dates! Paints will splat, face will get dirty. But if you wanna say “I’m fun and goofy” without saying “I’m fun and goofy?” Then, enough sharing desserts… share a canvas in a splat room for two!

Original copy:

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Mess Around And Find Out

This is for the competitive duo. You each get 1 small canvas, you make a mess, splatter! It’s 45 minutes of laughter and pure fun — that ends with a one-of-a-kind gift. Literally. The question is, who would go home with the better masterpiece? Mess around and find out.

Original Copy:

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A messy party

When the planner of the group asks “what do you wanna do?” you answer: a MESSterpiece. The Splat Room is open for the chaotic and chaotic-ish bunch! Gather your group of 4 (or more) and turn a blank canvas (and yourselves) into a colorful mayhem. Here, you have our permission to get messy!

Original copy:

Overall: Pretty okay. My goal here is to capture the experience. There will be different types of groups that will try the Splat Room, so I painted a picture that best represents the “why” of every group. 

I also renamed the bundles to make them more fun and lively.

Total time spent writing: 1 hour and 1 min.

This isn’t straight 1 hour. I had to pause because my mind wandered about possible dates and family activities like The Splat Room. I guess I got too excited with the ‘fun night’ I’ve written, I wanted to have one myself… If that’s how potential customers will feel by just reading product descriptions? Then maybe you need to make a similar one for your biz. I know a guy…