Okay, there’s no punchline here.
Peace. 😅
But let me tell you this…
A book that everyone and their mother seems to have read is Atomic Habits by James Clear.
And rightly so.
The book dives deep into practical tips on how to build systems that form good habits while bashing the heads of bad ones.
But its core, the big idea is this:
Get 1% better each day.
Those microscopic improvements accumulate into complete — and often multiple — breakthroughs in our lives.
It just makes sense.
In fact, years before this book ever existed, the Catholic Church had already been practicing this idea through Pondo ng Pinoy.
(Love this initiative when I was in 3rd grade, and I still love it now.)
It’s simple: grab an empty plastic bottle, drop in at least 25 centavos a day, and when it’s full, donate it to the church.
A single 25-centavo coin — something you barely notice — when repeatedly collected and combined with others, transforms lives and communities.
See?
The practicality of the system works!
You’ll also find the same principle in Kaizen methodology.
Instead of chasing huge breakthroughs, Kaizen focuses on small, consistent, daily improvements.
Japanese industries lived by this — look up the Toyota Production System.
That Kaizen mindset is what gave Japan its reputation for world-class quality products that we all know and admire today.
And this is exactly why I keep preaching about talking to your audience regularly.
… Even better? DAILY.
Stop thinking that you have to go easy on emailing them.
Just tell stories — personal ones hit harder.
It could be the time you blanked out during a presentation…
The time you argued with a sales lady, realized you were wrong, but it was too late to back out…
Or maybe even the time you wet the bed at 16.
See, that makes you a person.
That makes you a friend.
Or at least a relatable acquaintance.
But of course, you’ve gotta close those story emails with your offers (or whatever action you want them to take).
You’re still running a biz.
Look at it this way.
Imagine your coworker gets a side gig as an insurance agent.
Let’s call her M.
Since then, every day you see M, she somehow slips in the fact that she sells insurance.
She’s not really selling, but you know… just kinda reminding you.
And honestly, you don’t really need her offer right now. So you don’t always listen to her stories. You nod, you respond with “Ah talaga? Grabe.” And on a bad day, you say nothing at all.
Kinda cold but…
One thing’s for sure… You won’t forget about her insurance plans anytime soon.
Then one day you go home.
You check your phone.
And in the family group chat, your cousin asks:
“Guys, sulit ba talaga kumuha ng life insurance?”
…
…
Who do you think will cross your mind?
Yep.
M.
Freakin’ M.
That’s the reason behind telling your thoughts and stories every single day.
Each time you share them, your chances of being remembered — and chosen — get 1% higher.
Not everyone will love your stories. And you definitely can’t expect them to enjoy every single one.
But each email builds a connection.
Each one brings you closer to a breakthrough in your relationship with your audience.
So, if you want emails to work for you…
Sprinkle in some personal stories as often as you can.
See how that works here: https://johnrillemanalo.com/campaign-test-drive/