Today’s brand has been a staple on my feed. Flowerstore.ph. They’re everywhere on regular days, then turn into an omniscient entity on Valentine’s.
I think everybody who wants to give a gift to somebody has seen this brand at least once… A day.
Okay, you get the joke.
Anyway, they already have a nice message going on each product. I actually like it because, although their brand sells “show me a picture” type of product, they still put an effort to write clearly and with enough details.
That got me thinking…
What do I write when all the customers want to see is how the item looks? AND it already has a good description.
Let’s see.
Pixie Dream
Not every date is a romantic night with a candlelit dinner. Sometimes, the most memorable ones are the ones without plans.
Spontaneous coffee runs. Takeouts from your favorite burger place. Sharing fries, sitting on the floor, wondering if it’s too soon to say, “I really like you.”
This bouquet fits those nights perfectly.
A casual gesture with real feelings behind it.
No pressure. No grand speeches. Just something pretty to hold while she laughs at your terrible song choices.
Something nice. Something sweet.
Our Pixie Dreams have 3 white pingpong blooms—clean, round, charmingly awkward, and 3 pink carnations—sweet and soft (in the best way). Height is approximately 19 inches (48cm). Just right to have something adorable to hold.
Original copy (at the time of revamp):
Beautiful You (12 Roses)
Nothing beats the classics when you’re trying to go for romantic. And nothing’s more classic than 12 red roses.
12 just makes every gesture more romantic.
Yes, twelve..
Not one. One is “I panicked.”
Not three. That’s a graduation bouquet.
Not six. That’s just a sweet surprise.
Twelve.
Because twelve means you meant it.
Hand them over on a random Tuesday, or just ask her sister to place them on her bed — no explanations, no words, just 1 dozen gorgeous red roses — she’ll get it.
But in case she asks, just say, “One for every hour I missed you today.”
Now that’s romantic.
Beautiful You, of course, has 12 gorgeous red roses with rose eucalyptus leaves. It stands at 19 inches tall. Not towering. But definitely expressive.
Original copy (at the time of revamp):
Overall: I think it turned out fine. This is quite different from most product descriptions. Since picking flowers is naturally a visual activity, I didn’t try to paint a picture of the flower. Instead, I painted a scene. (I was heavily inspired by a brand called J. Peterman and their awesome product stories.)
This way, as the customer examines the beauty of each bouquet, they can imagine a scenario where they’re giving the gift and everything feels right. That’s what will push them to buy.
Total time spent writing: 1 hour. I channeled my inner Mr. Romantico for this one. I’m not an expert on flowers, I just let my imagination take the wheel.
You know what I did? I stared at both bouquets for a while… then asked myself ,
“Just based on how they look, when’s the best time to give this kind to Aeriel?”
I saw her face, and I knew it right away.
She really makes everything easier.
But you know who else makes everything easier? Me. 😌
You’ve got a million things on your plate. If you ever need help writing your marketing pieces — the sweet stuff and the “OMG I’m sold” kind of stuff — let me hear from you.
