Now this one makes me wanna wag my tail. Today we have Nala Fresh Dog Food! Get it? Tail Wag… Dog brand…?
ANYWAY.
I could see this one being a challenge because they already have a great product page. They presented almost everything a dog owner wants to see when picking dog food. It helped big time in building a connection with the customer. It’s like saying,
“We know what you’re looking for. Wegotchu.” (except with a tita’s voice. More on that later.)
So I think I’m gonna focus on highlighting what makes each product different in a way that appeals to a dog owner’s emotions. Something to amplify the trust.
Now, their voice. As soon as I saw their website, the ‘loving tita’ type was there, inviting me to a lovely brunch. They have a very soft, empathetic tone and with a medium to long cadence. Suits their furparent brand.
Alright, enough with the chitchat, let’s see how my dog-lover brain will help me here.
Cuddly Charlie
Once they turn on those sweet little puppy eyes, we can’t help but give them those extra treats. We’ve all been there! But sometimes, we genuinely can’t notice they’re getting a little bit chonky…
This is why Cuddly Charlie Recipe is precisely made with 60% chicken and 40% veggies! Chicken’s low-fat content helps manage that extra weight, reducing the risk of obesity.
We want our dogs to live their best lives. They can’t do that with too much chunk in their belly… no matter how cute it looks!
Choose how many packs you need, or keep scrolling to see if this is the best fresh dog food for your furbaby.
3 packs – 600 g of dog food
7 packs – 1.4 kg of dog food
14 packs – 2.8 kg of dog food
21 packs – 4.2 kg of dog food
28 packs – 5.6 kg of dog food
(click here to see the original copy)
Fancy Fiona
Dogs truly are man’s best friends. We want them to be part of everything we do… and they actually want it too! On our morning runs, late-night walks, or even weekend hikes, they’d join you with their tails wagging.
This is why Fancy Fiona Recipe is precisely made with 60% beef and 40% veggies! Beef is a great source of iron, which helps keep their blood healthy, giving them that happy energy and a real pep in their step!
Here’s to more adventure time with your furry buddy.
Choose how many packs you need, or keep scrolling to see if this is the best fresh dog food for your furbaby.
3 packs – 600 g of dog food
7 packs – 1.4 kg of dog food
14 packs – 2.8 kg of dog food
21 packs – 4.2 kg of dog food
28 packs – 5.6 kg of dog food
(click here to see the original copy)
Picky Peppa
The thing about taking care of dogs is that all we can do is check for signs to know if they’re living their best lives. If only they could at least point to where it hurts, right?
It’s on us to make sure they can be as healthy as possible.
This is why the Picky Peppa Recipe is precisely made with 60% pork and 40% veggies! A good quality pork in their bowl keeps their heart strong for a long, happy life and their joints healthy, so they can keep playing like a puppy.
This is one of the simplest ways we can make sure they’re not just living, but living well.
Choose how many packs you need, or keep scrolling to see if this is the best fresh dog food for your furbaby.
3 packs – 600 g of dog food
7 packs – 1.4 kg of dog food
14 packs – 2.8 kg of dog food
21 packs – 4.2 kg of dog food
28 packs – 5.6 kg of dog food
(click here to see the original copy)
Overall. I like how this turned out. As I mentioned, their product page is already good. On the top page, they placed some kind of summary of the very detailed info they have on the bottom. So I thought that was kinda out of place. What I did instead was to replace that TLDR-ish message on top and use the space to expand on the product description.
Total time spent on writing: 52 mins. As expected, it didn’t take me that long to figure out story angles on this one. My experience with taking care of dogs did me a solid.
Once I saw what made the products different from each other, I knew where I was going. That’s actually a huge factor when marketing your brand.
Your competitors could be very similar to you. So you gotta find that angle, that story, that will make you the apple of your market’s eyes. Good thing I’ve been mastering how to do that.
