So we’re about to complete a week after this one? Nice! I’ve got the perfect product to cap it off— Jade’s Temple Brewery. It’s a local brewery that sells craft beers with flavors so interesting the Gen Z’s would probably drink them.
I said that because I’m a Gen Z and this is something I’d buy.
Anyway, Jade’s Temple has an interesting voice going on. They use this “new kid in the block” voice where they’re like,
“We’re learning the ropes, watch us take off.”
They have this humble and aspirational tone paired with an easy-to-grasp vocabulary. Which is very fitting to their message.
The only thing that I’d change tho, is their cadence. I think I’m seeing long sentences from them (which aren’t bad!) I just believe that with their voice and tone, a short to medium cadence would be a better fit.
So let’s see if I can make that work before I get their beer.
Toasted Mallows
The perfect beer in your hands during conversations, or comfortable silence.
You don’t need a fire pit in front to spend the night telling stories. This lager started with a “what if…” and ended up like a cozy night in a bottle. With these toasted marshmallows blended with the crispness of a classic brew? We want to hit that familiar sweetness to bring you a little warmth. We think we nailed it, our best seller.
- THE MODERN TOUCH: We added real toasted marshmallows during the brewing process. This heightens both aroma and taste, making your senses lean in.
- HOW IT POURS: Clear. Brilliant. Honey amber in color that reminds you of the golden hour.
- FOOD PAIRING: Perfect with salted chips and fruits.
- ABV: 5% … balanced and drinkable. Smooth enough to bring you back for another round.
- INGREDIENTS: Water, Malt, Hops, Yeast, REAL Burnt Marshmallows
If you want the beer to keep the stories going? Or you want a nice solo sip that brings in a new but familiar taste? This one’s for you.
All natural. Proudly crafted in the heart of Manila.
(click here to see the original copy)
Salted Caramel
This is solace in a bottle, but with a little bite.
After a long week of being the responsible one, you need a reward. This is it. Good thing our gut told us to add salted caramel to create a not-so-bitter beer. Because turns out, it’ll be a blend that gives a nice kick with a hint of comfort. This is our Salted Caramel Lager. Try it and tell us if you can taste the familiar sweetness you love to love.
THE MODERN TOUCH: The favorite, rich caramel and sea salt. It’s a cozy-sweet balance that brings out the malt and smooths out the finish.
HOW IT POURS: Lightly hazy. Honey amber in color, like a flickering candle in the dark.
FOOD PAIRING: Perfect with popcorn, buttered toast, or pretzels.
ABV: 5% … just enough to take the edge off, never too much to break your momentum.
INGREDIENTS: Water, Malt, Hops, Yeast, REAL Caramelized sugar, REAL Sea Salt
If you already love the salted caramel flavor in your coffee and ice creams, try it with a grown-up, crisp drink.
All natural. Proudly crafted in the heart of Manila.
(click here to see the original copy)
Overall: Turned out to be good. It was hard for me to figure out their voice. When I rechecked their website and their Facebook, I realized they’re not using a consistent “new kid in the block” voice. They also have this “Master Brewer” messaging. So I had to restructure the idea I have.
I created a blend of both. No pun intended. I highlighted that they are a brand that takes pride in experimenting with flavors, and that they’re still growing.
Instead of just highlighting and selling the beer, I also included how they created the beer — What’s the thought process, and who are they thinking of when crafting their bold flavors?
I feel like that suited their humble and aspirational feel more than phrases like “timeless balance” and “made to be amicably refreshing.” I want the readers to feel something and to resonate with their awesome flavors.
Overall time: 1 hour 58 minutes. My longest (and favorite) so far. It took me that long because I had to study the brewer’s jargon a bit, and of course I had to ‘imagine’ the taste, and then I had to pick what flavor I wanna get… Anyway. Happy 1 week to me. Most businesses launch a promo for little celebrations like this.
“10% off to celebrate our 10th year!”
“2.2 sale!”
“3.3 sale!”
You know what I’m talking about. So if you need to write promos for your own celebration, hit me up. Maybe we can celebrate our first project together.
