Here’s another one on the hobby side: Vault Master. They sell vaults made for automatic watches, jewelry, and firearms.
I really like the voice and tone they’re going for on their website. It’s kinda serious and authoritative. There are big words here and there, so it’s like a master architect is speaking. Someone who really knows her stuff. If the master says something’s good, maybe because it really is.
So here’s my take on this type of voice for Vault Master.
Arthur RGB
We know the collector values visibility and security for his collections. The Arthur RGB is engineered to satisfy both without compromise.
This masterpiece integrates a biometric system and a specialized admin key for heightened security and control. At its core, the precise and silent winding mechanism maintains the readiness of every timepiece. For the final touch, we created a 10-layer Mirage Black exterior and inside, a customizable lighting color to elevate the collection’s beauty.
The Arthur RGB also features:
Centralized Command Interface: A clear digital display with a remote control to give the collector complete command over all the winding settings with total ease and convenience.
Customized Winding Cycles: Set the Turns-Per-Day (TPD) anywhere from 300 to 2300, with fine-tuned adjustments in 50 TPD steps to make each watch perfectly wound and ready to wear.
Precise Directional Winding: Each piece in the collection is different. Select from clockwise, counter-clockwise, or bi-directional settings to precisely match the specific winding requirements of your valuable watches.
Always Picture-Perfect: After every cycle, the rotors automatically align to a perfect 12 o’clock position, ensuring your collection is always beautifully presented and ready to be admired.
Secure & Versatile Watch Cuff: Our patent-pending cuff design securely holds the 12 timepieces that will inhabit Arthur RGB. It features a detachable base that adjusts to perfectly fit wrist sizes from 150mm to 220mm.
(click here to see the original copy)
Georgia
Georgia is our solution for the refined couple. This vault maintains the precise, silent winding mechanism for maintaining the readiness of 6 automated timepieces. Above it, a dedicated static cradle for precious manual and quartz watches. Finally, to maximize functionality, beneath is a discreetly integrated compartment lined in plush velvet to store fine jewelry.
This entire system that holds a unified collection is, of course, integrated with a biometric sensor and a specialized admin key for 2 users. This ensures heightened security and control of every piece.
Georgia also features:
Centralized Command Interface: A clear digital display with a remote control to give the couple complete command over all winding settings with total ease and convenience.
Customized Winding Cycles: Set the Turns-Per-Day (TPD) anywhere from 300 to 2300, with fine-tuned adjustments in 50 TPD steps to make each watch perfectly wound and ready to wear.
Designed for an extended collection: An anti-magnetic shielding is integrated to create a perfectly neutral environment. Confidently store fine jewelry and other valuables alongside the automatic watches without risk of interference.
(click here to see the original copy)
Overall: Kinda like it. The big words and the serious tone are a contrast to how I usually write. Maybe that’s why I liked doing it. I was kinda challenged. And man, the thesaurus and AI (for research) were a big help on this one.
Total time spent writing: 1 hour and 31 minutes. Aside from thinking about big words and making it sound sophisticated, I spent a lot listing the impending objections that these products will get.
Normally, I’d talk to the client and study the product as deeply as possible to answer those objections. But they’re not my client… they don’t even know me… (at least not yet… WAW.) and I’m not getting paid for this.
Instead, I refocused on hyping up the product before I drown in curiosity. I only dig deeper when it’s for a client… Anyway, want me to go past the Titanic to handle objections for your product or service?
