I’m sitting here at the clinic, waiting for Aeriel.
And let me tell you… This is a boring clinic.
There are no things to read. No magazines, no pamphlets, and not even those educational charts on the wall that tell you about diabetes, and glaucoma, and STDs.
There is, however, a flat-screen TV on the other side of the room… but all the good seats are already taken.
So here I am, doing what I do best.
People-watching.
Alright, let’s see what we’ve got here.
First up: a grown-ass man letting his mama do all the talking with the nurses.
You know what? I’d get it if he is sick.
But the thing is, his mama’s handling the paperwork, the questions, everything!
… While our buddy boy here cuddles up with his grown-ass girlfriend on the couch.
Blegh.
And yes, he’s the patient.
The nurse called out James Michael… pretty sure mama’s name isn’t James Michael.
Anyway.
Next character: A big dude. HUGE.
He looks like he could kyll a rabbit with his bare hands.
He’s wearing a black camo shirt, jeans, and a straight face.
He’s got that real scary-bouncer-at-the-club vibe.
But wait. Nuh-uh.
My man’s suddenly grinning ear-to-ear… watching a Kathniel chick flick on the screen.
Don’t judge a book by its cover, right?
At least someone’s enjoying themselves.
Because the nurses sure weren’t.
A while ago, they looked as bored as I am…
Until this one nurse walked in.
Loud voice. Moves like a noontime variety show host. Meme Vice has got to watch her back.
And his opening line at the nurse’s station?
“HELLO TEH! Dami tao ngayon?”
Boom. Instant vibe shift.
Everyone went from 😑 to 😀
Whatta guy.
And here’s the thing—you know people like that. Not necessarily the loudest in the room. Not always the life of the party. But just… someone fun.
Someone with that spark.
They tell a lotta stories, they know how to throw a punchline, they bring the hottest news, or they are just so freakin easy to talk to.
That type of vibe sticks out— big time.
So if you want to be magnetic, be fun!
And this actually is the first thing you could do when I say make your emails impact your business.
See, most people are bored to death with their endless scrolling and boring tasks.
They’re dying for a taste of escape. Even just through someone.
So be that someone to your list.
If you want to sell more? Make your emails fun!
Say something juicy, something bizarre, something naughty, or something that you would only say or think of when you’re alone.
But here’s the trick…
It only works if it’s real— If it’s something that actually makes you laugh or makes you lean in.
Because then, you’re not forcing it. You’re just sharing from the bag of cool shyt you naturally carry around.
People adore that. (Even those who say they hate the type.)
Think about it, while your competition is throwing launches and promos left and right, making skits and trendy “content”…
… and you’re there writing person to person, bringing the fun.
That makes you the one they can’t wait to hear from.
If you need emails like that, let’s talk here: https://johnrillemanalo.com/contact-the-guy/