The biggest case against email marketing in the local scene?
“NoBodY ReAds EmAiL anYmORe.”
Pfft… Bulldust.
Maybe YOU don’t read yours. But newsflash: You are not your market.
Today, in just a couple of clicks, you can pull up data that proves people are still opening emails… A LOT.
Now…
Is Email Marketing Dead in the Philippines?
Well, think about this:
- Job applications
- Product subscriptions
- E-commerce transactions
- Government e-services
These are some of the things that are delivered straight to everyone’s inbox.
And what do they all have in common?
People are literally standing by their inbox for these emails.
Because the inbox is where the stuff that actually matters shows up.
What Local Shops Get Wrong About Email Marketing
Here’s the key: Your emails should matter to your audience.
It can’t just be newsletters full of “what’s new” and random shout-outs.
It can’t just be cookie-cutter flash deals.
Because it’s not that people don’t read emails…
It’s that people don’t read emails that SUCK.
So don’t make yours suck!
How to Make Emails That Actually Matter
Make it interesting for your audience.
Make it fun, talk about pop culture, talk about the recent chismis, whether that’s about celebrities or politics.
Talk about what’s interesting for you!
That’s your unfair advantage when you’ve got a passion-driven brand.
Odds are, you share the same interests as your audience.
If you own a toy shop? You can always geek out with your customers.
Run a pilates studio? Your students can probably understand when you talk about your favorite series.
Got an arcade space? Hype up the upcoming sequel to your favorite game.
Even if they can’t always chime in, you’re pulling them into your world.
You’re befriending them!
From Trust to Loyalty (and Loyalty to Sales)
Do that consistently, and they’ll start to trust you more.
Remember, trust makes people loyal.
And loyalty makes selling stupid simple.
Eventually, they’ll wait for your emails just because they enjoy you.
Heck, they might even wait for you to sell to them.
Campaign Test Drive: Experience How Effective Emails Should Feel
The reason most people think emails don’t work? Because all they ever get are flat, lifeless emails.
That’s why I created Campaign Test Drive.
It’s a series of emails that show you how your audience should feel when they hear from you.
No, you won’t get a template that you can just plug and play.
What you’ll get are principles that could impact your business from here on out.
And it’s free.
Check it out here: https://johnrillemanalo.com/campaign-test-drive/