Yesterday was the day of protest against corruption.
Unfortunately (or maybe fortunately), I wasn’t out on the streets to fight alongside my people.
I’m sick, and I don’t wanna jumpstart a new strain of virus by getting down and dirty with the crowd.
So I spent the whole day watching the news instead.
The movement was peaceful and powerful… Until some knuckleheads started a riot.
As of now, nobody really knows where they came from.
They could have been angsty rebel kids, or wannabe anarchists, or paid trolls, or a group of really angry citizens…
They could’ve been anyone.
And honestly, I could almost understand them attacking the police… I mean, those guys had it coming.
But destroying and looting a hotel chain?
That doesn’t sit well with me.
At least, not at first…
Because hear me out…
Those fools actually got me thinking…
If the whole point of the protest is to show the corrupt elite that we’re watching and ready to fight…
And to warn them that they’d better act the way we want them to act…
Then, yeah, maybe the knuckleheads going full anarchist might be way over the line.
BUT it strengthens the people’s ‘do this or else’ message.
See, protest is like legal blakkmail.
But once violence enters the picture, it shifts into something else.
“Do better, or else the whole nation could get this unhinged and this angry.”
That’s the kind of thing that strikes fear in the hearts(???) of corrupt officials.
And fear makes them act.
All of which brings me to copywriting.
In copywriting talk, ‘do this, or else’ is also a powerful technique.
“If you don’t act now, this will happen.”
“Every day your business isn’t using this strategy, you’re losing money.”
“Buy this today because after tomorrow, you’ll never get it this good again.”
See what I mean? It’s going after the people’s fear. Like a pseudo threat.
And it works!
It gets people to take action right now, even if they’d never heard of you until five minutes ago.
Yet very few marketers, copywriters, or businesses use it today.
Which is crazy, because it’s insanely powerful.
So now, you can either get ahead and learn to use it in your own business… or hire someone who knows how to do it well.
Here’s the link to that someone’s website: https://johnrillemanalo.com/
Or else…