Being a marketer and copywriter, AI topics on my newsfeed aren’t new.
Gurus and wannabes have been drooling over this.
“WHOA! This is a game changer, man!”
And it’s been like that for what— 2-3 years now?
But recently, I’ve seen people toying with AI outside the marketing realm.
Yesterday, I saw a laughable one.
A guru/influencer sharing an AI-generated email of himself ‘joining’ the protest against corruption (✊)…
And then, yup, you guessed it.
He shared the prompt he used.
Okay, let me cut you off right there. I am NOT anti-protest.
If this is an anime, protest would be our ultimate attack.
But that form of protest? It’s just funny to me.
See, art and protest have always been married to each other.
Placards, effigies, songs, paintings, photographs, and even cinema…
People expressing anger, sorrow, desire through art…
And now…
AI prompts???
From artists pouring their hearts out into their craft. To common people, writing and shouting with all their vigor.
Emotions always rise and rise and rise when they do these.
It’s so freakin moving.
Inspiring.
And here come the AI-heads…
Copy-pasting a prompt.
[Hey AI, create a photorealistic portrait of the subject from the attached photo (with exact same facial features and hairstyle), wearing black shirt that says “STOP CORRUPTION”]
Wow.
Goosebumps.
So expressive.
😱
I wonder how we got here.
Whatever happened to being unique? To authenticity? To showing your true emotion?
I don’t know, man.
That’s why it’s funny to me.
I believe people still love real stuff (at least most of us).
… not something that looks and feels real.
Huge difference.
Yes, go use AI to help you do stuff faster.
But when you use it to express and make people act? No. Just no.
Be real.
The same goes when you use it for your biz.
Don’t just rely on AI.
You can always combine tech and art while still being authentic, anyway.
We’ve literally had digital artists and online writers doing it for decades already.
And I’m sure that’s barely scratching the surface.
I mean, you can write messages packed with personality and stories… And then use email tech to automate sending them.
Seriously.
You don’t have to sound like a robot in those automated emails.
Why?
Because doing that risks your relationship with your customers.
If you want to make your brand beautiful and just so damn adorable? Be human.
That’s exactly what I do when I write sequences.
Imagine buying a shirt online or passes for a class, and then you get an email showing genuine appreciation for your purchase.
Or when you forgot about your online cart because life got in the way, and then hours later, you get a cheeky reminder about it.
It would make anyone smile.
And that’s as simple as 1-2-3.
Emotions felt at the least expected time hit the hardest.
So give that to your customers. Not fake shyt.
If you need help writing those dangerously good emails, check out my website: https://johnrillemanalo.com/