Surprisingly, it took 21 tries before a coffee brand landed on this challenge.
Coffee has been a staple in my daily life, so I assumed these caffeine people would’ve targeted their ads towards someone like me.
Anyway.
Today’s brand is Plain Sight. They sell coffee beans, they do workshops, they offer everything coffee. I went around their website, and their variety of coffee stuff really stood out to me.
I can see how this could feel like heaven to the baristas and true coffee enthusiasts.
But I’m not in that exact market (at least not yet), so I’m not sure if Plain Sight has a lot of competitors doing the same thing. In my eyes, they’re doing something unique.
Although my direct response brain wants to tell them to focus on selling only their coffee products on the front end, and then make the rest of their offer, a back-end product/service. But that’s a whole different ball game.
What I’m here for is the product description.
Plain Sight is one of the few who get it.
They are connecting a story to their product. Especially the Jason Magbanua line. I mean, they call it the “Sleep Deprived Editor”!
That product name will slap you right in the face!
Now, not all their products are as wild as that one, but obviously, there’s already something there.
But as always, I’ll just barge in, turn things up a notch, and see where else we could take this.
Let’s go.
Sleep Deprived Editor (a collaboration with Jason Magbanua)
Behind every sleep-deprived editor is a trusty cup of coffee by their side.
Yes, trusty. Too bold will scatter the flow, too delicate a buzz could miss them altogether. Because whatever you do, if you’re giving up sleep, you’d better trade it for a hug-my-tongue-and-kiss-my-soul-while-I-work goodness.
This is Sleep-Deprived Editor. It has the DNA of Uganda’s misty highlands, Brazil’s sun-kissed fields, and Guatemala’s rich mineral soils.
How about that for today’s brew?
Tasting Notes:
Every sip is a beautiful, creamy nuttiness in your mouth, with the sweet comfort of milk chocolate that gives that little kick of warmth inside.
And to make it more interesting, this smooth medium roast coffee with a balanced feel on your palate is interwoven with a taste of citrus-y marmalade brightness.
This is why high-calibre editors like Jason Magbanua enjoy this coffee.
This is why it’s a limited-edition blend.
So don’t you dare sleep yet.
Make a syruppy espresso, a pour-over, or a batch brew for sharing.
Original copy (at the time of revamp):
Overall: This was a fun exercise! And of course, I did it with a cup of coffee by my side.
I had to research quite a bit on this one because, well, yours truly isn’t a coffee sommelier. I just long for the kick, but I don’t dive into the mouthfeel and acidity, and sweetness, and all the tiny details that our beloved baristas are geeking about.
So pardon me if I didn’t nail the description on this one. I haven’t tasted them yet, I just relied on what the original copy says and what the internet gave me on my quick research.
And that’s actually my issue with Plain Sight. They have the story, but they don’t give much visual and sensory description.
Instead, they use some kind of sliders to describe their coffee. I mean, yes, people will get it. But it’s one thing to make people ‘get’ what your product entails. And it’s another to let them crave for it by letting them taste your thing while reading.
It reminded me of those Canva templated CVs where you rate your management skills 8 bullets out of 10. Like, what does that mean, brother?? I don’t know what 10 is on your scale.
Anyway, point is, describing the thing and painting it with words is still a lot better. 10 times out of 10. (🤣)
And that’s what I did here.
I imagined how marmalade and nuts and chocolate taste and feel in my mouth if they’re in my coffee. I imagined how a medium roast is different from light or dark. And then I tried to paint that image so that the reader can see (and taste) it too.
It is a great strategy if the brand sells any kind of food, drink, or alcohol, or this– coffee. You can simply describe the experience of eating or drinking the thing.
And I told you, I was drinking coffee while writing this, so yea, that helped.
Anyway, Plain Sight looks awesome. I’m definitely trying their coffee. Go visit them!
If you have any questions, or you’re a brand that needs a quality product description, click this while my coffee is hot:
