There’s this old viral video of trolley bag salesmen at a department store somewhere going full WWE over a single customer.
The customer? A mom and her 10-year-old daughter.
And when I say WWE… I mean real WWE-style throwdown.
One guy literally lays his trolley bag on the ground and starts STOMPING on it like it did something bad to his dog.
Then the other guy’s scrambling to win the mom’s attention, stuttering through his pitch, trying to act calm.
Meanwhile… The customers.
You could see in the video that the little girl’s frozen, mouth wide open. And probably wondering if this is how adults buy their stuff.
And then the mom, frozen as well, but trying to cover her sweet daughter’s ears just to save what’s left of her innocence.
But the clowns are just there yapping, one of them ready to throw hands over a trolley bag.
A freakin bag.
A kid’s pink Barbie trolley bag.
Now I don’t know exactly what happened, but here’s what I saw in that chaos:
The kid had already chosen. She wanted the calm-er dude’s bag.
So the hot-headed salesman? Poor guy couldn’t let it go. Maybe it’s quota season.
Maybe he overheard the mom saying “yung heavy-duty ha?” and thought,
“This is my shot!”
So he kept hammering the “durability” angle, literally trying to destroy his own product to prove his claim.
But bottom line…
It probably wasn’t about durability.
It was about what the kid wanted. And she already made her choice.
See, prospects will tell you what they “want.” But the truth is, 99.9% of the time (made-up number, just tryna prove a point), that’s just surface talk.
What matters is what
they actually desire.
And you’ll find that by watching a pro salesman work.
They always ask,
“What do you like the most about what you have right now?”
Boom. That’s the money shot.
So when you write your ad, lead with whatever the market says they desire.
And that stuff that they say (or think) they want? Use it to support the main hook.
Because if you miss that? If you go stomping and screaming the wrong idea?
You’ll end up like the wraith king in the video… putting on a show, and still walking away without the sale.
Good thing you’re already here.
If you wanna know more how I do stuff, check this out: https://johnrillemanalo.com/